Axis Identity Group Receives International Red Dot Award: Communication Design 2010 for O Gourmet, Bangsar Shopping Centre (BSC)
Kuala Lumpur, Tuesday, 14th, September, 2010 – Axis Communication Identity Sdn. Bhd., the branding arm of Axis Identity Group has recently been awarded the prestigious “red dot award: communication design 2010” for O Gourmet, Bangsar Shopping Centre (BSC).

The “red dot award: communication design 2010” is a recognition for outstanding design achievements and international trendsetters in the fields of corporate design, advertising, interactive media or sound design. This year’s award houses the interest of over 6,000 entries from 44 countries and have been judged in situ by a group of internationally acclaimed experts with a passion for distinction in design quality.

The awarded designs will be showcased at the Red Dot Design Museum in Germany and concurrently be presented in the bilingual international yearbook communication design 2010/ 2011.

The red dot award brings wide, international visibility and it has been another wonderful leap forward for Axis Identity Group. The Group Management would like to thank the Red Dot Award organizers for recognizing the group’s commitment and achievements; and congratulate our client: Bandar Raya Development Berhad (BRDB) and employees for their constant support and total dedication in making this honor possible.

About Red Dot Award
The red dot design award is a large and coveted international product design prize awarded by the Design Zentrum Nordrhein Westfalen in Essen, Germany. The aim of the prize is to honor outstanding design quality and trendsetters. Since 1955, designers and producers can apply for the prizes with the winners being presented in an annual ceremony. Winning products are presented in the red dot design museum on the premises of the Zollverein World Cultural Heritage site in Essen.

The red dot is awarded in three different categories, namely “red dot award: product design 2010”; “red dot award: communication design 2010” and “red dot award: design concept”.

With more than 13,000 entries in its disciplines “red dot award: product design”, “red dot award: communication design” and “red dot award: design concept”, the red dot design award is the leading and biggest design competition in the world. Since 1955, the Design Zentrum Nordrhein Westfalen has annually selected outstanding design quality and officially honoured it in an exhibition.

ISO Moody