Ameera means "princess" in Arabic; and like a princess it embodies a natural grace and elegance reflected in the lifestyle it sets to offer.
Ameera is the first expression of an impressive 11-acres residential and commercial development in SS2, PJ. On its own, Ameera is welcoming, gracious and always a little surprising. As a part of the whole, it is the gateway to an idealised urban community becoming the jewel of PJ.
Consisting of a low-rise block and a 30-storey tower block, units size range from 1,200 to 6,000 sq ft. Design concepts for the 3 show units focused on highlighting the appeals of urban living.
'Vibrant contemporary retro look', 'Punchy hybrid of contemporary shabby chic' and 'Contemporary Scandinavian lifestyle with tropical twists' communicated the appeals of what Ameera has to offer.
Our involvement with this project includes developing the whole visual identity for this brand. The logo was inspired by Ameera's landscape and its clean modern architecture lines which lead the way for the design of all marketing and communication collaterals.