The Curve
Damansara, Malaysia
Scope of Work
Way finding Signage and Environmental Graphics

The Curve, Malaysia's first lifestyle pedestrianised shopping mall owned and developed by Mutiara Rini Sdn Bhd, a wholly owned subsidiary of Boustead Properties Berhad.

A sub-urban shopping mall with a net lettable area of 660,000 sq ft spreading over three floors, it boasts an exciting mix of global, regional and local brands, shopping and dining experiences for the surrounding residents.

Flanked by approximately 62 unique F&B outlets, bistros and caf├ęs, divided into Asian and Western courtyards. Its retail space, Fashion Mall comprises of 189 shops plus 20 state-of the-art office suites. The Curve is anchored by world-class retail establishments namely, IKEA Home Furnishings, IKANO Power Centre, Tesco Hypermarket and Cineleisure.

Our scope involved developing way-finding signage and environmental graphics. Colours and vibrant graphics were the key design elements used to create a very lifestyle influenced signage system.

ISO Moody